1 in 3 British Users Abandon Websites After Experiencing Faults

July 12, 2012
by Jonathan Watkins

British internet users have been found to be rather unforgiving of faulty websites according to a study by 1&1 internet limited. Their research found that 38% of users have subsequently avoided logging into websites following faults on the website.

Amid the faults cited as deterring individuals away from websites were; online orders that freeze, websites down for maintenance and, according to 79% of users, slow running websites.

The survey conducted by Web hosting providers 1&1, which quizzed 1500 consumers, found that 71% of UK internet users are experiencing faulty websites on a regular basis.

Oliver Mauss, CEO 1&1 Internet Ltd offered his own views on the unreliability of websites, "Unreliable websites continue to reflect badly upon businesses of all types and sizes. It is clear that when faced with a faulty or off-line website, consumers will turn elsewhere," he said.

In comparison to results from five years ago, 44% of Britons have become more critical towards website errors, leading 1&1 to advice customers to choose a "fast and robust hosting provider."

With nearly one in three users opposing to return to faulty websites, Mauss admitted that ensuring websites are well run is of the highest importance. "Businesses must ensure their websites are well designed, have robust functionality, and benefit from the most reliable and high-speed web hosting infrastructure available to them," he stated.

72% of people have also abandoned a company for a competitor according to the survey, which has proved the importance of a fast-running website.

Internet Psychologist, Graham Jones, also gave his advice commenting; "Users of your web site are less likely to return if your site breaks or doesn’t work properly."

He concluded; "People get frustrated by slow loading and by the addition of technologies that work only in certain circumstances."

About 1&1 Internet Ltd

1&1 Internet Ltd based in Slough, west of London, is Europe's No.1 web hosting and domain name registration company. 1&1 Internet Ltd is the UK arm of 1&1 Internet AG based in Germany (a subsidiary of United Internet Group, a public company with a market cap of more than 2 Billion GBP). 1&1 was established in 1988 and holds more than 11 million British, German, French, Spanish, Austrian and US customer contracts and serves some 11 million domain names at its 70,000 server strong Data Centres. 1&1 prides itself on being the one-stop-shop for web solutions.

1&1 Internet Ltd entered the UK domain registration and web hosting market in June 2000. As a well funded profitable company, it is in a strong position to deliver a high quality service at low cost. 1&1 is an accredited Registrar with ICANN (.com), Nominet (.co.uk), Afilias (.info), NeuLevel (.biz) and PIR (.org).

About Author
Jonathan is a senior writer covering web hosting and tech news on FindDedicatedServer.com. Jonathan graduated from the University of Brighton with a BA (Hons) in Journalism and has been working for various websites, magazines and newspapers.

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